Barron – Salt and Candy

Re:Fresh

Barron is one of South Africa’s most prominent providers of corporate clothing, gifting and branding solutions. And has occupied this space for over 30 years. As a long-time Salt and Candy client, they tasked us with the challenge to re-strategise, re-design and re-launch their entire brand. And of course, we couldn’t be more excited.

We worked on this rebrand for more than 6 months and when it was finally launch in 2022, we were thrilled with the outcome and response. Now we want to share our BIG and BOLD work with the world.

Website

In addition to digital marketing elements like mailers, social media posts and web banners, we also created a website that would allow their clients and resellers a platform to interact with the brand. An online space that would be both beautiful to look at and easy to navigate.

The truth of the numbers

We recently started running targeted Google and Meta Ad campaigns for Barron.

In the last 4 months we’ve increased their Facebook page visits by 140% and page likes has increased by 150%. On Google, our Search Campaigns have a CTR of over 35%, which is well above the industry standard with over 44K impressions.

The truth is always shown in the numbers!