At Salt & Candy, strategy is at the core of everything we do. Whether you’re a startup looking to carve out your unique space or an established company aiming to innovate and scale, we craft AI-enhanced, data-driven strategies that align with your brand’s vision and future growth. We help businesses define their brand positioning, optimize business models, and uncover new market opportunities that drive tangible results. By integrating AI and automation, we make your strategies more agile and impactful, helping you stay ahead in a rapidly evolving market. Whether you’re just starting or scaling to new heights, we provide bespoke strategies that bring clarity, direction, and measurable success.
We elevate brands, turning them into highly engaging, profitable entities on social media. At Salt & Candy, we believe in the power of authentic connections. Our approach is grounded in human storytelling, giving your brand a unique point of view, a voice that resonates, and a purpose that sparks meaningful conversations. We believe that while automation and AI can optimize and streamline efforts, it’s the human touch that makes lasting relationships.
By combining AI-powered strategies with human authenticity, we help you craft social media campaigns that drive engagement, build loyalty, and boost sales. Our AI tools ensure precision and efficiency, while our creative team ensures your brand message feels personal and genuine, resonating with your audience on a deeper level. We focus on building not just your follower count, but your influence and long-term customer connections.
Our offering includes:
AI-enhanced content calendars with copywriting and design, infused with a human touch
Optimized publishing times for maximum engagement
Real-time community management with authentic responses
Social media ad campaigns and promotions designed to expand your reach and impact
Monthly channel performance reports with actionable insights
Unlock the full potential of your brand with our tailored Paid Media services. At Salt & Candy, we combine AI-driven precision with human creativity to craft ad campaigns that captivate and convert. We specialise in both social media and search advertising, optimising campaigns across platforms like Facebook, Instagram, Twitter (X), LinkedIn, and Google Ads to engage your target audience and drive measurable results.
By leveraging AI tools for campaign optimization and insights, we ensure your ads are strategically placed, reaching the right people at the right time, while maintaining a brand message that feels personal and aligned with your values. From Search Engine Marketing (SEM) to Pay-Per-Click (PPC) advertising, we focus on maximizing ROI, enhancing visibility, and increasing conversions. Our transparent analytics and results-driven approach ensure that every marketing dollar is working harder for you.
Our offering includes:
At Salt & Candy, we specialize in creating bold new brands and transforming existing ones into powerful, future-proof identities. Our approach combines creative design, storytelling, and advanced AI insights to ensure your brand resonates deeply with your audience while staying ahead of market trends.
Every branding project begins with a deep dive into research and brand strategy to uncover valuable insights about your target audience and industry. We then use these insights to inform our design and messaging, ensuring that your brand not only stands out but also connects authentically with your customers. We believe that great brands are built on human-first stories that evoke emotion and establish long-lasting relationships.
What we offer:
At Salt & Candy, we specialize in designing and developing websites that not only look stunning but also drive results. Whether it’s on Shopify or WordPress, our team works collaboratively with you through every step of the process, from research and user experience to design, development, and testing.
We believe in an iterative and flexible approach to web design, ensuring that your website evolves with your business. We prioritize creating websites that align with your brand’s story and engage your audience seamlessly, all while being optimized for performance and user experience.
Our service doesn’t stop at the website’s design—we offer additional creative services such as photography and copywriting to make sure your website communicates your brand’s message in the most compelling way possible.
What we offer:
Custom web design and development on Shopify and WordPress
Research and user experience (UX) optimization to meet your business needs
Iterative design process with constant collaboration and feedback
Photography and copywriting to ensure your website truly reflects your brand
Ongoing support and optimization to keep your website performing at its best
In today’s fast-paced business environment, efficiency and personalization are paramount. At Salt & Candy, we harness the power of AI and automation to streamline your operations and deliver data-driven results—while keeping the human touch at the core of your brand.
Our AI-Automation services are designed to optimize your marketing, customer engagement, and internal processes. From automating repetitive tasks to enhancing personalization in real-time, we help businesses unlock their full potential by integrating AI solutions that improve customer experience, boost productivity, and drive growth.
Whether you’re looking to automate content creation, personalize your marketing strategies, or optimize your customer service with AI-driven chatbots, our team will guide you through the implementation of advanced AI tools that align with your brand’s values and vision.
What we offer:
Future-proof your business with AI-Automation—where efficiency meets innovation.
We’re Story-doers, not story-tellers!
In the past, people & companies created brands or products then made-up a story to help get it to market. Today, some of the best brands in the world have a story at their core, that they genuinely live through every touchpoint from the very beginning. A story and a set of values that are greater than commercial targets and ambition. We help companies define their values and story’s and communicate them in a way that SELLS!
The companies that thrive when faced with DISRUPTION & TECHNOLOGY challenges have one thing in common: They define the business they’re in beyond core product offering, category or enabling technology. To outlast disruption, they orient their business around a lasting benefit they bring to the world.
At Salt & Candy, we believe that this is the key to survival. Having a clear and generous purpose and taking actions to bring it to life in the world – is essential to remaining focused, relevant and proactive in the rapidly changing business landscape.
Let us help you define your values and your story through our unique Story-doing workshops!
At Salt & Candy, we blend traditional PR expertise with modern digital strategies to create powerful omnichannel communication. Our goal is to ensure your messaging—whether internal or external—remains cohesive and resonates with your target audience, across every platform and touchpoint.
We work alongside you to develop a robust PR strategy that aligns with your overall brand objectives, creating compelling stories that reflect your values and resonate with your audience. We leverage our network to build or maintain key relationships with journalists, ensuring your brand gets the attention it deserves.
While we can’t guarantee exact numbers, what we promise is impactful, authentic content that amplifies your brand’s voice and engages audiences in meaningful ways—going beyond the ordinary to deliver outstanding results.
What we offer:
We’ve partnered with leading startups, small businesses, and some of the world’s most exciting brands. Whether you’re just starting out or an established business ready to scale, we specialize in creating future-proof strategies that drive growth and success. Ready to elevate your brand? Let’s connect and build something extraordinary together.