We believe strategy should be at the heart of everything you do. We help startups and larger companies develop business models, identify brand positioning, analyze the competition, and restructure existing ways of doing business that open up new market opportunities. For startups, we become your confidants, advisors, and sounding board for all strategic decisions. For larger companies, we provide insights and a fresh outlook on your existing marketing model. We and help find new market opportunities through working with internal teams or taking control of the process by being a dedicated outsourced team.

We elevate brands, making them more likeable and profitable via social media. Let us help you leverage Social Media in a real and authentic way. We’ll give your brand a point of view, a voice and a reason for people to keep talking with you and about you, in the most positive and engaging way.

We can create and execute a strategy for social ads, social content publishing and engagement, and influencer outreach that can have a tremendous impact on your bottom line. In other words, we aim to increase your business, your sales, your brand awareness and not just your social audience.

Our offering includes:

  • Custom monthly content calendars including copywriting and design
  • Publishing at best times for engagement
  • Responding to fans in a timely manner
  • Post promotion to reach more people
  • Monthly channel performance reports

Unlock your business potential with our comprehensive Paid Media services, incorporating Social Media and Search Advertising. We excel at crafting captivating ad campaigns on platforms like Facebook, Instagram, Twitter, and LinkedIn, tailored to engage your target audience and drive results. Our expertise in Search Engine Marketing and Pay-Per-Click advertising ensures your brand secures top positions on search engine pages, maximizing ROI and conversions. With a results-driven approach, transparent analytics, and a client-centric focus, we deliver measurable success. Partner with us to elevate your online presence and connect with your customers on a whole new level.

Salt & Candy creates new brands from scratch and takes existing brands to the next level. We help brands connect with their target audience through creative design, video and photography. Every branding project begins with research and brand strategy to uncover insights about your audience and market, which will seamlessly guide our design and messaging.

Salt & Candy specializes in Shopify and WordPress websites. Our team will work collaboratively with clients through every step in the research, user experience, design, development and testing process. Our approach to web design is collaborative, iterative, and flexible. Clients often ask us to shoot photography for their sites and handle all the copywriting too!

High-quality images and video are vital for online success. We will help you to capture your business essence or document your corporate event. We also shoot product, food, and lifestyle photography for campaigns and websites. Our video team directs, produces, and edits video content for campaigns.

We’re Story-doers, not story-tellers!

In the past, people & companies created brands or products then made-up a story to help get it to market. Today, some of the best brands in the world have a story at their core, that they genuinely live through every touchpoint from the very beginning. A story and a set of values that are greater than commercial targets and ambition. We help companies define their values and story’s and communicate them in a way that SELLS!

The companies that thrive when faced with DISRUPTION & TECHNOLOGY challenges have one thing in common: They define the business they’re in beyond core product offering, category or enabling technology. To outlast disruption, they orient their business around a lasting benefit they bring to the world.

At Salt & Candy, we believe that this is the key to survival. Having a clear and generous purpose and taking actions to bring it to life in the world – is essential to remaining focused, relevant and proactive in the rapidly changing business landscape.

Let us help you define your values and your story through our unique Story-doing workshops!

We merge traditional PR skills with today’s Social Media distribution channels to ensure that internal team messaging and external customer communications are aligned. Every time. Every channel. Everywhere.

Once your omnichannel strategy is in place, we will assist you with building relationships with key journalists in your space, or maintain pre-existing relationships. We create compelling stories that are linked to your overall strategy. No-one can guarantee exact numbers and exposure in PR, but what we can promise is engaging and unique content that goes above & beyond.


We’ve worked with South Africa’s leading start-ups & small businesses,
through to some of the world’s biggest and most exciting brands. Whether you’re a start-up or medium to large business, we’re focused on building future-proof concepts that deliver.