Services

At Salt & Candy, brand strategy is not a step in the process; it is the foundation of everything we do. We combine human creativity with the precision of AI and data to build brands that do more than look good; they perform.

Whether you are a start-up defining your place in the market or an established company ready to grow, we design AI-enhanced, insight-led strategies that align your vision with measurable business results. From positioning and business model optimisation to identifying new opportunities, every strategy we create is built for clarity, agility, and long-term impact.

By integrating automation, predictive analytics, and AI-powered insights, we help you make informed decisions quickly, staying ahead of changes in consumer behaviour, culture, and technology. The result is a brand that feels both timeless and future-ready, guided by a strategy that evolves as you do.

View Case Studies
Get in Touch

We elevate brands by transforming them into highly engaging and profitable presences on social media. At Salt & Candy, we believe the most powerful connections are authentic ones. Our approach blends human storytelling with AI-generated creativity, ensuring a healthy balance between innovation and authenticity.

While AI and automation enhance precision, it is the human touch that creates genuine connection. By combining AI-powered insights with creative intuition, we craft social media strategies that build loyalty, drive engagement, and deliver measurable results.

We are proficient in producing UGC-style and AI-avatar content using next-generation tools such as Runway, Veo 3, Higgsfield, Sora, Midjourney, and Kling. This allows us to take the complexity and cost out of influencer and user-generated content creation while maintaining quality, storytelling, and emotional resonance.

Our AI tools ensure efficiency and consistency, while our creative team ensures every message feels personal and aligned with your brand. The result is a social presence that grows not only in followers but in influence, trust, and long-term connection.

Our offering includes:

• AI-enhanced content calendars with copywriting and design infused with a human touch

• UGC-style and AI-generated ad content production using leading visual tools

• Optimised publishing times for maximum engagement

• Real-time community management with authentic, responsive communication

• Social media advertising and promotional campaigns designed to expand your reach and impact

• Monthly performance reports with clear, actionable insights

View Case Studies
Get in Touch

Fuel your growth with precision-led paid campaigns that combine data, creativity and advanced AI. At Salt & Candy, we turn advertising into an engine for impact, creating campaigns that not only get noticed but deliver measurable, lasting results.

We manage full-funnel paid strategies across TikTok, Meta (Facebook and Instagram), LinkedIn and Google Ads, tailoring each campaign to the behaviour and mindset of your audience. Whether your goal is awareness, traffic or conversions, we use AI tools to predict performance trends, optimise in real time and ensure every pound spent delivers maximum value.

Our team blends the analytical power of AI with the intuition of experienced marketers, producing ads that feel human, creative and true to your brand story. From scroll-stopping content to conversion-focused optimisation, we help your brand stand out in the feed and show up where it matters most.

Our offering includes:

• Cross-platform paid strategies across TikTok, Meta, LinkedIn, X and Google

• AI-enhanced audience targeting, budget optimisation and performance forecasting

• Creative concepting and content production for paid social

• Real-time campaign monitoring and continuous optimisation

• Transparent performance reports with clear, actionable insights

View Case Studies
Get in Touch

At Salt & Candy, branding goes far beyond a logo. We build complete brand identities that inspire your team and attract your clients through powerful emotional connection. Every brand we create is grounded in strategy, storytelling and design that connect on a deeper human level.

Our approach combines colour psychology, brand storytelling and exceptional creativity to craft brands that are both distinctive and enduring. We believe a great brand should do more than look good; it should evoke emotion, build trust and inspire action.

From corporate identity systems to product and packaging design, we ensure every element of your brand works together seamlessly to express your purpose and vision. With our AI-powered creative team, we enhance traditional branding by developing realistic scene creators and visual assets that bring your brand world to life. This forward-thinking approach allows your identity to stand out across every platform and touchpoint, from digital to physical.

What we offer:

• Full brand creation and transformation that goes beyond visual design

• Comprehensive brand guidelines to unify messaging, visuals and tone of voice

• Corporate identity and product design that reflect your brand’s essence

• AI-enhanced identity development, including 3D and realistic brand scene creators

• Strategic use of colour psychology and visual storytelling for emotional impact

• Authentic, research-driven branding that connects meaningfully with your audience

View Case Studies
Get in Touch

At Salt & Candy, we specialise in designing and developing websites that not only look exceptional but also deliver measurable results. Whether built on Shopify or WordPress, our bespoke websites combine creativity, strategy and technical precision to help your brand perform online.

We take an iterative and flexible approach to web design, ensuring your website evolves as your business grows. Every project begins with research and user experience (UX) optimisation, creating a digital experience that aligns with your brand story and engages your audience seamlessly.

Our process blends AI-enhanced insights, intuitive design and human creativity to build websites that are fast, functional and future-ready. From concept to launch, our team works collaboratively with you at every stage, ensuring your site is both visually captivating and strategically effective.

To complete the experience, we offer photography, copywriting and content creation so your website communicates your brand message with authenticity and clarity.

What we offer:

• Bespoke web design and development on Shopify and WordPress

• Research-led UX design tailored to your business goals

• Iterative design process with close collaboration and feedback

• AI-informed performance optimisation for speed and user experience

• Photography, copywriting and content creation that bring your brand to life

• Ongoing maintenance and optimisation to keep your website performing at its best

View Case Studies
Get in Touch

In today’s fast-paced business environment, efficiency and personalisation are essential. At Salt & Candy, we harness the power of AI and automation to streamline operations and deliver data-driven results while keeping the human touch at the heart of your brand.

Our AI and automation services are designed to optimise marketing, customer engagement and internal processes. From automating repetitive tasks to enhancing personalisation in real time, we help businesses unlock their full potential through intelligent solutions that improve customer experience, increase productivity and drive growth.

Whether you want to automate content creation, personalise your marketing strategy or enhance customer service through AI-powered chatbots, our team guides you through the implementation of advanced tools that align with your brand values and vision.

What we offer:

• AI-driven content automation to strengthen your marketing strategy with automated content creation and distribution

• Customer engagement optimisation using AI-powered chatbots and personalised recommendations for a seamless user experience

• Data insights and analytics to transform raw data into actionable intelligence that supports better decision-making

• Automated workflows to simplify internal processes and allow your team to focus on high-value, creative tasks

• AI-enhanced marketing campaigns with optimised ad placements, targeting and performance for maximum return on investment

Future-proof your business with AI and Automation, where innovation and efficiency work hand in hand to help your brand thrive.

View Case Studies
Get in Touch

We’re Story-doers, not story-tellers!

In the past, people & companies created brands or products then made-up a story to help get it to market. Today, some of the best brands in the world have a story at their core, that they genuinely live through every touchpoint from the very beginning. A story and a set of values that are greater than commercial targets and ambition. We help companies define their values and story’s and communicate them in a way that SELLS!

The companies that thrive when faced with DISRUPTION & TECHNOLOGY challenges have one thing in common: They define the business they’re in beyond core product offering, category or enabling technology. To outlast disruption, they orient their business around a lasting benefit they bring to the world.

At Salt & Candy, we believe that this is the key to survival. Having a clear and generous purpose and taking actions to bring it to life in the world – is essential to remaining focused, relevant and proactive in the rapidly changing business landscape.

Let us help you define your values and your story through our unique Story-doing workshops!

At Salt & Candy, we combine traditional PR expertise with modern digital strategy to create powerful, integrated communications. Our goal is to ensure your messaging, whether internal or external, remains consistent and resonates with your target audience across every platform and touchpoint.

We work collaboratively with you to develop a tailored PR strategy that aligns with your brand objectives. Through authentic storytelling and strategic positioning, we help you share your message in ways that reflect your values and strengthen your reputation. Our team leverages a trusted network of journalists, influencers and media partners to ensure your brand gains the visibility and credibility it deserves.

While we never promise specific numbers, we do promise impactful, meaningful communication that amplifies your voice and builds long-term engagement. We focus on creating stories that connect emotionally, inspire trust and deliver measurable results.

What we offer:

• Integrated PR strategies combining traditional and digital media

• Unique and compelling brand storytelling

• Building and nurturing valuable media and influencer relationships

• Consistent messaging across all communication channels

• Strategic content creation that drives meaningful media exposure

View Case Studies
Get in Touch