The B2B Marketing Shift: How Branding and AI Are Key to 2025 Success
The B2B Marketing Shift: How Branding and AI Are Key to 2025 Success The B2B marketing landscape is undergoing a seismic shift. Differentiation has become nearly impossible in many industries, and businesses are left grappling with how to rise above the competition. The answer lies not just in the products or services you offer, but […]
Is your marketing accountable or reckless? You decide.
Accountable marketing or reckless marketing? The choice is yours. I’m a firm believer in one of our core values: Accountable Marketing = ‘What doesn’t get measured, doesn’t matter.’ Here’s why: Did you know that 80% of my new clients come to me needing a complete marketing overhaul? They’ve been misled by so-called ‘professionals,’ resulting in […]
