It’s easy to forget that the best combinations in life – the things that are infinitely-better together than apart – are often the most unlikely. Everything from food to activities to people can be improved by its logical opposite, or just something you never would have thought of. It’s a bit like adding candy to salty popcorn at the movies, it shouldn’t work, but it just does! That’s how we approach brands. We pull creative ideas and strategies together that you wouldn’t think possible until it’s right in front of you!
A CREATIVE AND STRATEGIC TRANSFORMATION PARTNER FOR PURPOSE-LED BUSINESSES
For the past decade, we’ve run award-winning, strategy-led marketing campaigns that convert into sales.
We’ve worked with South Africa’s leading startups and small businesses, through to some of the world’s biggest and most exciting brands. Whether you’re a startup or a medium to large business, we’re focused on building future-proof concepts that deliver.
WE’RE PURPOSE-DRIVEN AND OUTCOME-ORIENTATED, BOTH IN THE PROJECTS WE TAKE ON AND IN OUR OWN FOOTPRINT. IF IT’S NOT IMPACTFUL, WE DON’T DO IT – FULL STOP.
We work with clients globally, but always remain proud of our roots in South Africa, so our team is 100% local. We approach all of our work with a venture mindset – moving quickly and staying agile while achieving increased conversion rates, brand loyalty and deeper engagement across all platforms.
WE ARE STORY DO-ERS NOT STORY-TELLERS. THE POWER OF A GREAT STORY TURNS CONSUMERS INTO ADVOCATES AND PRODUCTS INTO BRANDS
We cover Business Strategy, Creative, Social Media, Traditional PR and more. If you want strategy-first thinking at the heart of your brand, then we’re the agency for you. No matter who we work with though, we never lose sight of the vision that got us started in the first place. We believe in transparency and fairness above all else – in pricing and as well as work ethic. What we do is important, but how we do it is just as important to us!
MEET OUR FOUNDER
Prior to founding Salt&Candy, Laura built up considerable global experience of working with blue-chip clients such as SABMiller, Coca-Cola, HBO, Sky and British Airways, in multiple strategy, marketing and digital roles.
Salt&Candy has become known around the world for digitally savvy, agile, edgy strategies that focus relentlessly on business outcomes and a pathological desire for unlocking business potential from the inside out.
Laura is leveraging her hard-won experience and no-nonsense approach to business to help other aspiring entrepreneurs fulfil their potential. As a member of the Institute of Directors (IoDSA), and as a driving force behind the 30% Club in Southern Africa, Laura is firmly focused on creating more diversity and delivering digital insights on Boards and senior leadership teams.
We are majority female-led at every level across departments. Our commitment to equality is core to who we are.
GET IN TOUCH
We’ve worked with South Africa’s leading startups and small businesses, through to some of the world’s biggest and most exciting brands. Whether you’re a startup or medium to large business, we’re focused on building future-proof concepts that deliver.
South Africa. United Kingdom.